On Tourism Industry Clustering In Guilin

As people living standard rise ceaselessly, we are also seeing rapid growth in tourism consumption. And it has become a new impetus for the development of the national economy."The State Council on accelerating the development of the tourism industry" points out that we want to cultivate the tourism industry into a strategic pillar industry of China’s national economy. Tourism industry, as a strategic industry, which has a series of characteristics, such as low energy consumption, strong industry relationship, high employment opportunities, good comprehensive benefits. So it can promote the formation of industry cluster virtually. As a famous tourism city, Guilin owns unique tourism resources, promoting the tourism as the leading industry. As a result, Guilin has the congenital superiority to develop the tourism cluster. Industrial cluster is considered to be an effective way to enhance the competitiveness of regional tourism industry. Allow no doubt, tourism is the most developing industry in Guilin. However, the industrial cluster has become the focus of the tourism industry. On the basis of literature analysis, dissertation puts to use basic theory and mathematical model to identify the tourism industry cluster in Guilin and compare with tourism industrial cluster in the typical cities. After that, the paper proposes the problems that occurred in the process of tourism industry cluster development, and looks for the path of tourism industry cluster development in Guilin. The results show that tourism industry cluster is obvious in Guilin and has impetuses to the development of other industries. However, there is not enough mature and the network is not complete about tourism industry cluster in Guilin. In addition, in comparison with the typical city, the competitiveness of tourism industry in Guilin is in an inferior position status. The main research ideas and perspectives are as follows:Firstly, the identification of tourism industry cluster in Guilin. Guilin is rich in tourism resources. Tourism activity involves six departments including eat, live, travel, shopping, entertainment, causing a chain of the development of tourism industry. And industrial clusters have become more and more obvious. As tourism is the leading industry of Guilin, tourism economy maintains good momentum. The industrial cluster has become the focus of the tourism industry. The relevant research of industrial cluster must be to identify the industry clusters as the premise. Therefore, the paper analyzes the situation of spatial agglomeration of tourism industry and the relationship between tourism industry and related industries respectively by using Excel software. Thereby, we can identify the shape of tourism industry cluster in Guilin.Secondly, comparing with tourism industrial cluster in the typical cities. Below the situation that produces major change in international home environment and condition, the tourism of Guilin is facing development opportunities, also faced with threats and challenges. In recent years, with the government attaches importance to tourism, the development of tourism is popping up everywhere. So, tourism industry in Guilin is facing fierce competition in the market. Industrial cluster is an effective way to enhance the competitiveness of regional tourism industry. Therefore, this paper analyzes the level of tourism industry competition in the domestic tourism cities by using SPSS software. And then, we can get to know the present situation of tourism industry cluster in Guilin completely and find out the problems.Thirdly, put forward the countermeasures based on the existing problems. The first, non basic tourism consumption is a measure of the tourism development of a country or region level indicator. Therefore, Optimize the structure of tourism consumption and strengthen the non essential travel items. Secondly, as more tourism activities related to the industry, we must strengthen the relationship between the tourism industry and other industry, and optimize the industrial chain. Thirdly, Industrial convergence produces new tourist products,which provides new development space for the tourism industry and related industries, and becomes a tourism industry development new strategy. Fourthly, as tourism industry cluster in a high demand on the infrastructure,we must improve the infrastructure condition. In addition, the overall development of tourism brand will be the impact of tourism, therefore, we should implement the cluster brand strategy. Fifthly, empirical studies show that city tourism industry cluster competitiveness is stronger.With attractive resource advantage, we develop and design city tourism products, and implement the development model of tourism industry cluster city.