Research On The Marketing Strategy Of Smart Home In Hangzhou

When China Mobile introduced the first applications of the Internet of things "easy living", China Telecom launched the "my e", China Unicom in collaboration with the Beauty Company to develop3G based intelligent air conditioning historical background, intelligent Home Furnishing as a promising prospect for the blue ocean market, already gradually by the Hangzhou real estate developer attention. Since2013, a total of10new national large-scale enterprises in Hangzhou city land sold to appear, at this point, the sales of the top15developers all entered the Hangzhou market. In large enterprises continue to enter,"hang six" published, stocks continued rising, and even repeatedly hit a record high, market competition is becoming increasingly fierce, the interior of a plate competition is particularly evident in the background, Hangzhou many real estate developers have "intelligent Home Furnishing" as a real estate development in recent years, important selling point.Real estate developers to give intelligent Home Furnishing expectations and Hangzhou city construction, vigorously carry out intelligence development intelligence economic opportunity through the ages, has brought in the development opportunity to meet to the development of Hangzhou intelligent Home Furnishing industry, but there are quite a number of consumers on the intelligent Home Furnishing is still "only heard not the shape. Therefore, this paper on the basis of thorough investigation, the marketing strategy of Hangzhou to explore intelligent Home Furnishing, appropriate development goal of new heaven to contribute to the construction of livable Hangzhou.This paper makes deep investigation and Research on the development status of Hangzhou intelligent Home Furnishing, summed up the misunderstanding and confusion existing in Hangzhou intelligent Home Furnishing market problems, the analysis, the future development trend of Hangzhou intelligent Home Furnishing. On this basis, this paper uses the PEST macro model analysis, Potter’s five forces model, SWOT analysis model and STP model analysis of the market environment analysis, the development environment of Hangzhou intelligent Home Furnishing are analyzed in detail, analyses the opportunities and challenges facing Hangzhou intelligent Home Furnishing market, combined with the future development trend analysis and prediction intelligent Home Furnishing market, make the Hangzhou intelligent Home Furnishing its market development, market positioning in the high-end smart Home Furnishing product development oriented. Finally, this paper puts forward the high-end products based on Intelligent Home Furnishing Hangzhou intelligent Home Furnishing marketing strategy from product, price, channel, promotion, public relations and political rights. The results of this study, will boost Hangzhou intelligent Home Furnishing market development, and have important reference value to the other city to carry out intelligent Home Furnishing marketing, but also can be used as the relevant government departments to formulate policies reference.