Strategy Research Of A Equipment Installation Group Co. Ltd

Construction and installation industry as a pillar industry of China’s national economy, in order to promote economic growth and social development played an important role. In recent years, the industry is a steady upward trend. Expected by the end of2013, construction output (turnover) will be more than10trillion yuan, average annual growth of7%, value added of construction will reach2trillion yuan more than the average annual growth of8%, accounting for7%of GDP around. The basic construction of the next few years, technological innovation, real estate and other fixed assets investment scale will remain at a high level, Chinese construction and installation market is facing important opportunities for development.With the deepening of market competition, Chinese construction and installation will occur between the main markets a new round of restructuring, the construction market will appear in the new competitive landscape. Construction and installation industry competition gradually being used by labor-intensive to capital-intensive, high-tech type of competition transition, construction and installation of the main competition in the market will gradually focus on the outstanding professional, abundant capital, advanced management, a high degree of technical equipment construction and installation of large-scale enterprises between expanded.Construction and installation of a new round of restructuring of the industry to the relevant enterprises has brought opportunities and challenges. This paper will take A company as the research object, the research results are also relevant for the construction and installation industry sustained and healthy development of important reference, can promote the industry continues to develop and improve. This study will rely on key strategic management theory, fully integrated with industry experts and scholars in related research and critical thinking, in research, analysis, statistics and other research methods, based on construction and installation industry explore the environment in which the industry and trends as well as A development issues facing the company, from the height of corporate strategic development, application SWOT analysis, five forces analysis, VRIO case study analysis method is proposed to adapt to the new situation A company’s strategic position and adapted to the requirements of market competition.