XD Electric Power Construction Enterprise Development Strategy

Dianxi XD in the process that from the establishment to today has made a management and technology breakthroughs, made outstanding contributions in the process of Yunnan Province power grid construction. In the period after China’s reform and opening up, Chinese economic situation has made a huge change, so that the reform of China’s electric power system. In this process, Dianxi XD was faced some opportunities and challenges, but in the industry of power construction, Dianxi XD has both advantages and disadvantages, it means that the most important thing for Dianxi XD is should make an appropriate development strategy.This thesis makes a brief introduction for the current situation of grid construction industry and development process firstly, and analysis the problems that exist in this industry, as well as the reasons, while explain the macro-economic environment where the power construction industry stand, and make a prediction for the electricity industry development trend in the future, especially in the construction of thermal power; then use the SWOT analysis the advantages and disadvantages of Dianxi XD in terms of internal and external; Finally, according to the above analysis to make Dianxi XD development strategy, which should be based on the market situation constantly changes. Positioning the Company, according to the actual situation of the company, made international strategy, deep strategy, corporate joint strategy, and corporate strategy at the same time, and propose measures to ensure the implementation of corporate strategy.This thesis uses the Dianxi XD grid construction and construction business as a study case, make a suitable development direction for the company; these researches are useful for the companies which have analogous quality with Dianxi XD.