Changsha City Marketing Strategy Under Two Types Of Social Background

City marketing as an effective urban development and management philosophy, has become the city to get rid of the plight of the city, improve competitiveness, and an important means of promoting the city’s economic development strategic choice. However, waste of resources and environmental problems in promoting the rapid development of the city’s economic and social development while also brought increasingly highlighted. Therefore, in order to better respond to our current urban development process in the increasingly serious problem of resources and environmental pollution problems, to seek a sustainable urban development and construction mode in the moment is imminent. Changsha as China’s " two-oriented society" comprehensive reform pilot area,"Tan" two-oriented society "leading", the capital city of Hunan Province, in the context of how the "two-oriented society" through the city marketing strategy to better promote the city’s own economic and social development, enhance competitiveness and improve the quality of the city and the city’s reputation of great practical significance.Based on the literature related to city marketing collate and induction, based in Changsha,"two-oriented society" in the background, combined with the status quo in Changsha city marketing, marketing theory and the theory of combining the city, learn each other’s achievements and the use of theoretical analysis and applied research method of combining, trying some new contributions in the study of urban marketing strategy theory. In particular, to provide a practical reference for a brand to enhance and cities of Changsha city competitiveness. At the same time, explore the city in line with China’s national conditions of marketing theory also has important significance.First, the research background, the significance of a brief description, and city marketing, research literature related to two types of social relations and the two were introduced in detail and clarify the methods and content of the paper, Finally, the wording of the structure of the paper, and city marketing and the two theories were expounded society provides a theoretical basis for the thesis carried out at the same time, from the interaction between "society" and between urban marketing for both promote the relationship between the conduct of the study on the promotion of the development of the model between the two; Secondly, under the "two-oriented society" Current Situation in Changsha city marketing background were analyzed, including two types of social marketing environment in Changsha city analysis, and the use of SWOT analysis to determine the conduct of Changsha city marketing itself has strengths and weaknesses and the opportunities and threats; once again, for the next two types of social background design Changsha city marketing strategy, strategic design goals respectively, city location, the city several aspects of shaping the image of the brand with the city for the next two types of social background Changsha city marketing strategy has been designed and made a specific model of urban marketing strategy implementation; finally:the main conclusions and recommendations presented in this paper, this paper points out the existence of inadequate and can proceed and the future direction of research and better able to live in Changsha city marketing proposes to carry out the relevant safeguard measures recommended.