Research On Construction Of The Yangtze River Three Gorges Tourism Self-alliance Based On Symbiosis Theory

With the social development and progress, more and more detailed social division oflabor, the gradual emergence of a variety of inter-firm division of labor and cooperation,long-term cooperation is also growing, increasingly close relations of cooperation,followed by the alliance between enterprises. The initial alliance is between countries inorder to solve the problem of balance between countries, be successfully applied in allareas of society by academics and entrepreneurs gradually, so far the study of alliances byacademic focused on corporate strategic alliances and technical alliances. The conceptionof alliance has been used in a variety fields by academic, how to build alliances, whatfactors affecting the alliance to build, how to maintain a stable alliance is the key toresearch alliance for academic circles.Three Gorges scenic as the main brand of Chinese tourism development, itsdevelopment has been a major tourist academia and national attention. But for now, theThree Gorges tourism development has been interfering by state, local governments, touroperators, and other subjects, showing the administration separatist, waste of resources,excessive duplication development, uneven distribution of infrastructure and a series ofchaos. Therefore, the future model of the Three Gorges Tourism Development and themeans to reach such a model will be the focus of our research. This study build the ThreeGorges tourism self-alliance from the perspective of the symbiotic，combing with theself-organization theory. The Three Gorges Tourism self-alliances will achieve integrationmutualism between each area, and realize sustainable development of the Yangtze RiverThree Gorges tourism.Firstly, this article will discuss the theory of the Tourism Alliance, symbiosis theoryand self-organization theory, and then define the concept, content and characteristics oftourism self-alliance combining the three theories.Secondly, analyze the typical case of the Three Gorges tourism by using the symbiotictheory, it is an important way to promote the development of the Yangtze River ThreeGorges Tourism symbiosis to build the tourism self-alliance, and then summarize theproblem of non-autonomous alliance.Then, combined with the evolution of the game, research factors of building the ThreeGorges tourism self-alliance under alliance binding, and summarize the constructionprinciple. Finally, according to the earlier analysis of chapters, the guiding ideology of theYangtze River Three Gorges Tourism self-alliance construction, divide the symbioticevolution hierarchical of the Yangtze River Three Gorges Tourism self-alliance and putforward recommendations to build self-alliance Platform, interest mechanism andself-management organizations.