Lz Company Fire Automatic Alarm System Channel Management Research

With the continuous expansion of the scale of Chinese city building, city building more and more high building fire is also emerge in an endless stream. Automatic fire alarm system has profound practical significance to ensure national and civil property safety, security and economic development. Especially in recent years, more and more attention to fire safety environment, prevent and reduce the occurrence of fire accidents.Under the support of national policy and people to enhance awareness of fire safety, fire alarm and broad prospects for the development of enterprises. Because of the fire alarm industry access threshold, strict quality, so the price of each enterprise products is not much difference. In the face of such a huge market environment, how to do marketing and the sustainable development of enterprise is worth thinking about.This paper takes the LZ company as the research object, to explore LZ’s automatic fire alarm system of marketing channel. Fire alarm products marketing channel is different from the consumer goods marketing channels, but also as a manufacturer and end user channel, plays a vita role in. Research on the marketing channel in case of fire alarm products is relatively small, in fact the fire product marketing channel has the unique characteristics of product, because the user groups and marketing mode. Firstly, introduces the overall situation of LZ company, and the use of marketing theory, the knowledge learned to analyze and find out the exiting problems in marketing management of automatic fire alarm system of marketing channel management. Secondly, carries on the analysis to the LZ automatic fire alarm environmental marketing channel management system, using SWOT analysis. Finally, automatic alarm system are problems in marketing channel management of LZ company fire solution. This subject starts from the real cases, combining with the author’s work experience in channel management, as well as the theoretical knowledge in MBA course of study, and puts forward some useful conclusions and recommendations, for fire alarm channel management in enterprises has certain reference function.