Research On Marketing Strategy Of LY Company’s Fire Robot

Intelligent robot is one of the greatest inventions of human in the 21 st century.With the progress of society and the continuous development of science and technology,the application scope of intelligent robot is also expanding.With the wide application of robots,accordingly,robot products were produced to serve various industries.Each kind of intelligent robot is playing its unique role and value.Among them,fire-fighting robot is a special robot.In recent years,our country attaches more and more importance to public security and also invests in it more and more.Especially the establishment of the emergency management puts forward the higher requirements and standards to the protection and response of public safety.Therefore,many domestic enterprises all strengthen their attention in the field of fire-fighting robot,and spend a lot of money to strive for an early breakthrough in the field.So the market competition is also more intense.China has a vast territory and a large number of ethnic groups.The cultural environment of each place is different,so the domestic market environment is very complex.LY company is established in 2001.It mainly focuses on fire-fighting machineries and equipments.In order to expand the domestic market,LY has set up branches in every important region.Therefore,LY needs to adjust measures to local conditions,formulates reasonable marketing strategies,and improves its core competitiveness and market share in the industry.With the background of LY company,this paper,combined with the present situation of the domestic fire-fighting robot industry,analyses the present marketing situation of LY company in the domestic market,uses PEST analysis method to analyze the macro marketing environment of LY company,at the same time,uses SWOT method to analyze the strengths,weaknesses,opportunities and threats of LY company,analyses the present status of the domestic marketing of LY company through the 4P marketing theory,finds out the existing problems and put forward reasonable suggestions and improvements for LY company’s marketing strategies.In order to ensure the smooth implementation of these marketing strategies,some safeguard measures are put forward at the end of the article.