A Study On Development Strategy Of Guangxi Bw Equity Co., Ltd

Guangxi BW Equity co., LTD (hereinafter referred to as the "Guangxi BW Equity Exchange") is a regional and comprehensive Equity Exchange Institution, is a member of the Chinese Equity Exchange Market with Chinese, its has the Chinese Equity Exchange Market commonality and the characteristics of the local equity exchange market, its development is closely linked with the overall development of the Chinese Equity Exchange Market and the Guangxi regional equity exchange market. Therefore, the development strategy of Guangxi BW Equity Exchange mainly domestic advanced reference the Chinese equity exchange agency experience and combined with local actual market conditions to explore the developed.This paper takes the committees and governments of Guangxi in December2013for the first time put forward integrated equity exchange institution to construct in the equity exchange market related opinions for Guangxi BW Equity Exchange starting point of the new development strategy research, through a comprehensive systematic analysis of the present stage of Guangxi BW Equity Exchange of the external environment (that is, the policy environment, economic environment, social and cultural environment, technology environment and industry environment), and the internal conditions,(that is, Company profile, establishment background, organizational structure, staff member composition, member mechanism, business scope, the condition of the business, enterprise resources and enterprise capacity), and on this basis further SWOT comprehensive analysis model to carry on the strategic choice, finally choose extracted from the related diversification strategy, collectivization development strategy and differentiation competitive strategy of several major basic strategy, diversification strategy and collectivization strategy and puts forward the transformation of business to business platform and business platform to the enterprise collectivization development strategy implementation steps, and build the learning organization, strengthen the team, build database, attaches great importance to the informatization construction, strengthen the system construction and development of member brokerage strategic implementation safeguard measures.In exchange for Guangxi BW Equity Exchange, how to seize the opportunity to realize across ascension is of great significance, as well as the unity of the equity exchange market in Guangxi integration path provides a feasible reference, at the same time, can also be used for peer institutions of the country’s strategic analysis and strategic choice in order to provide the valuable reference.