Empirical Research Of Overseas Tour Guide’s Service Quality Evaluation System

Since the21st century Chinese citizens outbound tourism rapid development,China’s outbound tourism reached78.4million in2012, has become the world’s largestoutbound consumer. By the end of February2012, the number of outbound travel aroundthe country for1381,2012annual national travel outbound tourism revenue increased40.11%year on year, accounting for30.23%of the total national travel agency tourismbusiness revenue. Outbound tour products sell like hot cakes and most of the destinationcountry is not yet open for Chinese citizens free the objective requirement of the line ofbusiness, led to the overseas team leader surge in the number of travel agencies, at thesame time, the requirement of tourists to overseas, the manager of the service quality ishigher and higher. In this paper, based on the theory of service quality research Angle,analysis of tourists to overseas, the manager of the guide’s service quality evaluationindex, puts forward some Suggestions to improve the quality of overseas, the manager ofthe tour guide service, raise the overall quality of the outbound tourism products.This thesis mainly discusses from five parts, the first part is introduction, mainlyfrom the background, research significance, research ideas and methods and innovationsdiscusses in several ways. The second part is literature review, mainly introduces theservice quality and evaluation index theory were reviewed, theory of tourism servicequality were reviewed, guide’s service quality theory were reviewed and the leader ofoverseas related concepts. The third part is the overseas manager service quality indexsystem research. This part mainly discusses from two aspects, the first aspect is overseas,the manager of the construction of index system of service quality, another aspect is theanalysis of the index system of overseas, the manager of the service quality. The fourthpart is the most important part of this article, is overseas, the manager of the servicequality evaluation index system of inspection, discusses mainly from six aspects. Thefirst aspect is the specific inspection method, including frequency analysis, correlationanalysis, factor analysis, reliability and validity analysis and regression analysis. Thesecond aspect is the research sample frequency analysis, the third aspect is the evaluationindexes of purification, the fourth aspect is reliability and validity analysis, the fifthaspect is overseas service quality evaluation to determine the index weight of the leader, the last aspect is after inspection of overseas service quality evaluation index system ofthe leader. The last part is the conclusion and prospect, first is the research results andconclusions of this paper, secondly introduced is this paper research limitations andprospects.In conclusion, this thesis is based on the existing theory, for outbound traveloverseas, the manager of the service quality evaluation system research, has certaintheoretical significance and practical significance.