Dalian Cruise Tourism Development Research

Modern Cruise Industry was born in the1960s in North America, has already evolved intoa more mature industry. At present, the grown up international cruise industry’s majormarkets is the North America and Europe, the United States is the largest cruise market in theworld, it is also the country with the most international cruise terminal. In1976, is the firsttime that Dalian accepted international cruise, is not only the start of Chinese cruise tourismbut also the start of Dalian cruise tourism, the Chinese cruise tourism is still in its infancy atpresent, mainly depends on attracting luxury international cruise to stop. From the end of lastcentury to today, the world cruise tourism economy has maintained the growth rate a year onan average more than8%, largely more than the global tourism’s growth rate a year on anaverage4%, the cruise tourism has been nailed as a “the gold industry which is floating on thegolden water road”. Since China accession to the WTO, especially after successfully hostedthe2008Beijing Olympic Games and the2010Shanghai World Expo, many countries allover the world have paid attention in China. In recent years, China has gradually become oneof the countries which economy grows faster than the other country. Along with the residents’disposable income levels and the proportion of high income person increasing, subsequently,the consumption concept of people has changed great, the happiness from holiday is enjoyedby more and more people.In recently, the rise of cruise tourism has become a new bright spot of tourism in ourcountry. Cruise tourism is the perfect combination of leisure and sightseeing tourism, whichchain is long and the driving ability is strong, with its own strong consumption driving powerand the great role in pulling the relevant industry, cruise tourism became a new type oftourism economy which is a promising, many industry go hand in hand filed, and developedvery fast in the tourism industry in recent years. As an important tourism city and port city inthe northeast of China, Dalian has the advantages to develop the cruise tourism and has theconditions to exploit the cruise tourism vigorously. Exploring the high-end cruise tourismmarket actively not only will become the important growth point of Dalian tourism industrybut also will promote Dalian even China to link with the international cruise tourism, and alsoenhance the level of the popularity and the internationalization in Dalian. So, this article basedon the perspective of professional tourism practitioners, on the basis of integrating theory andpractice example analysis about the present situation of the cruise tourism in Dalian andChina, after that find the problems existed in the development of Dalian cruise travel. Considering the actual situation of Dalian cruise tourism development, using the method ofSWOT to analysis the internal advantages and disadvantages and the external opportunitiesand challenges in the development of Dalian cruise tourism, on the basis of fully consideringthe benefits brought by the cruise tour and using the successful development experience of thedomestic and foreign for reference, conclude the suitable countermeasures and suggestions ofDalian cruise tourism development. Hoping to play a positive role in promoting Dalian cruisetourism development, and even improve the market share of Dalian cruise tourism in Dalianeven in China in the future.