A Study On Competitiveness Of Cruise Tourism In China Port Cities

In recent years,the European and North American cruise torurism demand market is gradually saturated,the Asian region has become the world's most promising potential cruise tourism market,the major international cruise tourism company turn the focus to Asia,and the Chinese market will be as a top priority.Experts predict that in the next decade,China will become the leading ship in the Asia-Pacific region cruise market,and the domestic coastal cities on the port of the port brought about by the huge economic benefits coveted,thus setting off a wind for the construction of cruise ships.The construction of the port of the cruise ship needs a certain economic and technical strength,not every port city has such a strength.Blind follow the trend will only cause the waste of resources,so that China's cruise tourism development imbalance.However,the academic community's attention to it is far from enough,especially less for the port city cruise tourism competitiveness research,how to select the cruise tourism competitiveness of the key factors,how to evaluate the cruise tourism competitiveness level has not yet a clear standard.Therefore,it is very important to select the key factors that affect the competitiveness of tourism,to construct the evaluation index system of cruise tourism competitiveness,and to evaluate the competitiveness of port city cruise tourism scientifically.It is very important for the development of port city cruise industry in China at this stage.How to prevent the blind construction of the cruise port,to help the port city to accurately locate and coordinate the layout of the cruise port construction,and promote the healthy development of the cruise market is the starting point of this study.This paper chooses six international cruise ship ports in Dalian,Tianjin,Qingdao,Shanghai,Xiamen and Sanya as the object of study,through the literature analysis method to reasonably define the connotation of cruise tourism competitiveness;accurately find out the influencing factors of the competitiveness of cruise ship motherland;This paper constructs the evaluation index system of cruise tourism competitiveness of port city,and carries out weight assignment,and finally gives the comprehensive score to evaluate the competitiveness of cruise ship motherland.Through the research,it is concluded that the development of cruise tourism in China still has many problems such as incomplete industrial chain and unreasonable port location.Therefore,this paper puts forward some suggestions to promote the healthy development of cruise tourism in China.