| The modern theme park started from the year of 1955 when Walt Disney found the first modern large-scale theme park Disneyland in the world. On June 16, 2016, the world's sixth Disneyland and the mainland China's first Disneyland was officially opened in Shanghai, and so far it has received more than 7 million tourists. As a new type of cultural tourism, the theme park has become the most popular kind of scenery for Chinese tourists. It is of great significance to learn from the successful experience of Disneyland for guiding the healthy, orderly and rapid development of the theme park industry in China. However, for a long time, due to the difficulty in acquiring materials and data, the researches on theme park abroad and at home generally lack "entry", so it is difficult to reveal the underlying problems of the development and the operation of the theme park.With the rapid development of mobile Internet technology and the arrival of the age of big data, it is possible to obtain the individual data of spatial and temporal behaviors and analyze the behavioral rules and the dynamic mechanism of theme park tourists quantitatively. Based on the data of Sina microblog, this paper takes Shanghai Disneyland Resort as an example, and draws the spatial structure of the tourist market of Shanghai Disneyland Resort through ArcGIS10.2. The spatial analysis of the spatia]structure of the source market is carried out by SPSS22.0. This paper analyzes the phenomenon of the spatial differentiation of the theme park market and its deep reasons,and then analyzes the multi-time features and the rules of the spatial distribution of theme park tourists by means of wavelet analysis and kernel density analysis. The results of this research show that:(1) The domestic tourist market of Shanghai Disney is initially fonned as a spatial structure in which Shanghai is the core, followed by outward expansion, gradient differences in a three "circle-type". The number of tourists shows a rule of circle-type decline, but not continuous decline. Beijing and Guangdong are respectively the corresponding circle market source of the enclave.(2) The source market has the characteristics of high concentration in space, big radius in attraction, and significant decline in distance.(3) The number of urban population, the regional GDP and the economic link with Shanghai have a significant impact on the passenger flow to Shanghai Disneyland.These three main characteristic variables have a significant effect on the spatial differentiation of the Disney market, which is the direct cause of spatial differentiation.(4) The passenger flow of Shanghai Disneyland Resort is generally on the rise, and a number of passenger peaks are formed with the "Opening","Summer holiday","Sales","National Day Golden Week","Christmas Day","Spring Festival Golden Week". Among them,the passenger peak of "National Day Golden Week" appears in the second. day,the peak of "Spring Festival Golden Week" appears in the fifth day.When it is not the Golden Week, the peak of the passenger flow is on Saturday, and the low of that is on Wednesday.(5) There is a time characteristic of 5 days, 11 days, 21 days, 41 days and 56 days in the passenger flow of Shanghai Disneyland. Among them, on the 56-day characteristic time scale, the average change period of the passenger flow is about 30 days,and it has experienced about 10 cycles,which reflects the fluctuation law of passenger flow on Shanghai Disneyland resort. Cyclical holidays, festivals, price adjustment and other social factors have a great impact on the Disney passenger fluctuations, which to some extent makes up for the adverse impact on the passage flow caused by the weather and other natural factors.(6) The activity space for the passengers of the core area in Shanghai Disneyland Resort has an obvious feature of "one-core three-zone multi-point" level clustering.Specifically, the Disney theme park and the Disney town are the largest and most concentrated areas in the whole resort, which is the core area for activities. In addition,there are three passenger gathering zones, Binhu, Mickey Street, the ecological park and there are five tourist activities areas, Disneyland Hotel, Toy Story Hotel, Disney subway station, ecological park, Yi Ou Lai Shopping Village.(7) There are some differences in the activity space of tourists of different sexes and from different places. Female visitors are more dispersed and they signed more in the theme park, restaurants, shopping centers and hotels than male visitors. While male tourists are more concentrated and they signed more in the ecological park and herbal garden and other ecological leisure areas. Local tourists are more dispersed, and the number of local tourists in Disney Town and Yi Ou Lai Shopping Village is significantly larger than that of foreign tourists, while the distribution of foreign tourists is more concentrated, and mainly concentrated in Disneyland.(8) The internal activity space of tourists in the Disneyland can be divided into four periods: the passenger agglomeration period (6 a.m.-9 a.m.), the passenger peak period (9 a.m.-15 p.m.), the passenger dispersion period (15 p.m.-21 p.m.), he passenger static period (21 p.m.-6 a.m.). From 6 o'clock in the morning the scattered visitors gradually gathered and reach the peak of passenger flow from 12 p.m. to 15 p.m. and it has the most extensive distribution. Later, the amount of tourists gradually declines,contracts in space and becomes static after 21 p.m.. |
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