Reserch On The Onlinegame Competitive Strategy Of Netease Company

Online game is accompanied by the development of Internet industry, in the video game industry development based on the development of a new sunshine industry, is the advanced stage of the development of electronic games. The game industry since70’s last century in the United States since birth, after40the development of the Internet industry, has become the indispensable important branch. China’s online game industry development starts later, but showed a trend of rapid development, China has more than750enterprises in online game, market competition situation grim. However, in the online game industry fast development at the same time, since the beginning of2008growth slowing, practice has proved that, China’s online game industry development has entered into the adjustment of industrial structure and the stable stage of rational development. In this phase, the online game enterprises how to face the facts, from their own business situation and characteristics of, making a clear, measure is proper to the enterprise development strategy, in the competition to achieve the survival and the development, to enhance the core competitiveness of enterprises, is currently China’s online game enterprises must concern.Based on the above issues, this paper to "Netease Company online game competition strategy study", through to our country online game industry development course, current situation and development trend analysis of the premise, further elaborated by Netease company online game develops the internal business environment; at the same time by Netease Company of exterior competition environment and the development environment of the industry is "SWOT" analysis, puts forward the Netease Company online game, competitive strategy, the strategic choice of strategic planning, implementation and control measures. The selection of competitive strategy and develop, Netease Company online game to achieve healthy and sustainable development of Netease Company online game, enhance core competitiveness, has the important instruction function, but also for other enterprises to establish the development strategy to provide a useful reference and reference.