Based On The "Broadband China" Under The National Strategy Of China Unicom FC Whole Business Development Strategy Research

The deployment and implementation of the national "broadband strategy", is a communications industry after the reorganization of the domestic telecommunications operators has important change event.How to meet the growing demand of user communication, major operators to combine its own characteristics, continuous innovation, to win the market and customers. Therefore, in the background of the challenge of the market, the communication market of full service (mainly) are analyzed, and how to get the competitive advantage in the fierce market competition, build their own core competitiveness, fully meet the needs of users, has very important practical significance.According to the FC of China Unicom as the research object, by using the general macro environment analysis, Potter’s five forces model analysis, SWOT analysis, industry environment analysis, and Boston matrix analysis method, the FC of China Unicm’s external environment and internal environment to conduct in-depth research and analysis, combined with the operators of all business characteristics, research the operators of the competitiveness of the industry, the full analysis of FC City Unicom full-service product advantages and disadvantages. With the overall strategy Chinese Unicom Corporation, the strategic choice to the Boston matrix and the industry life cycle theory as the guide, make Unicom full service development strategy of FC city. Finally, the organization structure adjustment, marketing, human resources, enterprise culture and so on, put forward the implementation of security measures, has security Unicom whole business development strategy of FC implementation.FC Unicom in the fierce market competition, has years of development. The analysis and study of Unicom’s FC, can have a very typical significance to Chinese South communication market, I hope this research about the development strategy of FC Unicom, the method can be reference, reference and ideas of whole business development for the communications market.