Research Of Corporation Business Marketing Strategies Of Urumqi Branch Of ZX Bank

In recent years, the domestic commercial bank uses modern marketing theory toguide marketing operations, in order to promote product sales, making business structureand customer structure has been optimized. Urumqi Branch of Citic Bank as a nationaljoint-stock commercial bank branches in Xinjiang, after three years of steady operation,it has a certain influence in local counterparts, but through careful analyze thedevelopment, which mainly rely on low-cost strategy to grow. In the future, thisstrategy is not suitable.For the intense competition, Urumqi Branch of Citic Bankmust introduce the marketing theories and ideas while in practice, only in this way canpromote the ability to the marketing and enhance the share.Because corporation business is the major source of profit to Urumqi Branch ofCitic Bank for a long time, so this paper puts corporation business as the research object,from the perspective of marketing, using PEST analysis and Porter’s five forces modelto analyze marketing environment， Using SWOT analysis model to analyze thecurrent external environment and internal resources, and on the basis of it, reaching theenterprise’s target market and marketing position, and reaching4P marketing strategy,finally in order to ensure the effective implementation of the above-mentioned publicbusiness marketing strategy, Urumqi Branch of Citic Bank need to be taken tostrengthen management, improve the incentive mechanism, prevent and control risks,improve information systems, strengthen enterprise culture.Through the final analysis, making out the marketing strategy and implementationstrategies measures of Urumqi Branch of Citic Bank, which has a certain reference valueon the future of Urumqi Branch of Citic Bank raising the level of marketing.