The Business Strategic Research On CHINA CITIC Bank Dong Guan Branch

During with our country economic transition, our financial market opening constantly, the global financial crisis outbreak, the commercial banking is facing a huge challenge in business expansion and sustainable development. Especially in the Basel Protocol III introduced, the marketization of interest rate and financial disintermediation process is accelerated, the competition among commercial banks gradually increased.Under the background of business, enterprise strategy is a set of scientific method, which is a comprehensive analysis of enterprise internal and external environment, the use of resources, to establish the competitive advantage of the enterprise itself. Successful enterprise strategy that needs to conduct a comprehensive analysis of internal and external factors, formulate strategic objectives and tactical objectives, through operational plans and finacil budgets, to achieve the strategic objectives,corporate vision and mission. Strategic management is a process of the cycle, not a one-time work. Strategic management is not a single evolutionary process, it needs to be repeated testing, evaluation and correction, is a dynamic, cyclic process.Facing the complex and volatile economic situation, the increasingly strengthened banking supervision and the increasingly fierce competition environment, in order to survive, it is necessary that we have to develop a forward-looking strategy, to improve the core competitiveness of the bank, to better response to the challenges and opportunities in the era of financial crisis, establish their own unique not easy to copy the competitive advantage, realize the company's vision in the competition.Through the analysis of the domestic and international economic situation, the Dongguan branch of China CITIC Bank development course and current situation, use of available data, using SWOT analysis method, analysis of CITIC Bank Dongguan branch of the advantages and disadvantages as well as the opportunity and challenge, put forward a sound proposal CITIC Bank branch in Dongguan business strategy and effective and feasible way, in order to promote the strategy of China CITIC Bank Dongguan branch, to better cope with the post financial crisis era of opportunities and challenges, achieve sustainable development ability and the strategic objectives of China CITIC Bank.