The Construction Of Women’s Nationalism Consumption Concept

In modern China, with the opening up of the trading ports and the massive influx of foreign goods, great changes have taken place in China commodity structure. At the same time, this change also affects the Chinese people’s consumption concept. The research object of this paper is the year of the women’s domestic products movement in1934. Atempts from the perspective of the construction of women’s nationalism consumption concept, author wants to analyze the social impact of the year of women’s domestic products movement in1934.This paper is divided into two parts:introduction and text. The introduction part introduces the definition, significance of the topic, literature review,the review of research ideas and methods. The text is divided into four chapters:the first chapter is presenting the social background of the year of women’s domestic products movement in1934., including the deepened national crisis in the early1930s, the influence of the thoughts of nationalism on consumption in the early20th century, and the origin of the year of women’s domestic products in1934. The second chapter mainly analyzes organizers and participants on the construction of women’s nationalism consumption concept in the year of women’s domestic products movement. The third chapter mainly introduces the organizers and participants how to use nationalism consumption concept to guide women to consume by conducting a series of activities, such as publicity, goods exhibition, and domestic market, in the year of the women’s domestic products movement. The fourth chapter, auther analysis and evaluats the social influence of the year of women’s domestic products movement in1934.In conclusion, organizers and participants to construct women’s nationalism concept of consumption, advocate women to consumer chinese goods, and guide women to consume by conducting a series of activities. This is a helpless choice, but also a positive attitude for national economic revival. Although the year of women’s domestic products movement has ended,for the period of one year, but the social impact should not be ignored. We should not entirely confined to the economic benefits of the movement, but we should pay attention to the positive impact of long-term social and political life, such as enhanced women’s sense of nationalism and national identity, improve the social and political status of women.