(?)ale Housing Investment Leasing Project Market Development Business Plan

In recent years, along with real estate prices continue to rise, a new crowd and migrant workers increasingly has prominent housing problems, such people are neither qualified to apply low-cost housing, but has a certain economic capacity is difficult to purchase real estate in the near future. How to integrate the idle housing, carry integrated renovation, turn leased to new people and migrant workers, regulate the rental market, and solve the housing problems of this population, which is of great significance.The project will develop in eight areas of Zhengzhou City, including Jinshui District, Guancheng District, Zhongyuan District, Erqi District, Huiji District, New east District, Economic Development Zone, West Zone. Through analyzing the rental market of Zhengzhou City, valuing the company’s investment in the rental market, thus enabling the company to obtain financing, while guiding the company’s development. The business plan use related theories learned during the MBA, combine with practice, in strict accordance with the requirements of the business plan, conduct a comprehensive discussion of market-based leasing, invest in urban areas idle housing, and develop a new public rental business model in order to provide a new way for the construction of public rental housing.This first chapter of this paper introduces the basic situation of the company and the project; The second chapter is the internal and external environmental analysis, first of all, starting from the actual situation of Zhengzhou city, respectively, it analyzes from the legal policy environment, social environment, industry environment, market environment and economic environment, and concluded the opportunities and threats of the project. According to the company’s internal situation and project products, it analyzes the advantages and disadvantages of the project development. Next, it makes the project SWOT analysis matrix; The third chapter is the main part of the paper, mainly by building project operation architecture, for analyzing each part of the project is elaborated, and then according to the project operation process, work out the development strategy of the company; The fourth chapter is the strategy implementation plan, mainly about the detailed plan of the first five-year plan; The fifth chapter is about the risk of the project may face; The sixth chapter is the conclusion part of this article.