| Usually, a group company is constituted by a parent company and a number of subsidiary company, the parent company control subsidiary company by ruling their sales, finance or operation. So, how does a group company manage their subsidiary companies by control their sales strategy? This paper is base on the study on sales strategy of Siemens Energy Transmission Group, use marketing strategy relative theories to summarizemerits and dismeritsofcollectivized sales strategy and give improvement measures, which could help group companies to adaptChineseelectricity market and enhance market share in this market. Moreover, give example to group companies under same circumstances.First of all, the paper introduced market sales management theory,5C, STP and4Ps analysis theory. Second of all, the paper uses5C analysis theory to analysis Siemens Energy Transmission Group’s internal and outside sales environment, main customers, partners and competitors, uses SWOT analysis model to analysis Siemens Energy Transmission Group’s strength, weakness, opportunityand threat; uses STP analysis theory to analysis Siemens Energy Transmission Group’s market segmentation, target market and market position; uses4Ps analysis theory to analysis Siemens Energy Transmission Group’s product, price, place and promotion strategy, and give some suggestions. Last but not least, summarize the paper and analysis the advantage and disadvantage of collectivized sales strategy, and give some suggestions. |
