| The21st century, China became the world’s largest and most important emergingmarket countries, at the meanwhile, China is playing a more significant role ininternational economic order. Multinational corporation’s status cannot beoverestimated in Chinese economic structure. As we all know, the German electricalindustry has rapidly developed in the whole world even second to none. Siemens hasexpanded its business to China since140yeas ago. From supplying the first pointertelegraph for China in1872to the establishment of Siemens (China) co., LTD in1994,and to signing continuation of comprehensive cooperation memorandum with Chinesenational development and reform commission in2011, Siemens’s business isgradually blossoming in China and China has been the Siemens’s second overseasmarket. There must be a great many of valuable experiences which are worth learning.By studying the characteristics and business strategy of the multinational companiesoperating in China, we can find the rules and experiences in our practice. Above all, ithas passive meaning for many local enterprises in the process of transnationalmanagement and local management.Taking Siemens as the research object, the paper analyses themacro-environment Siemens faces in China, including political and law environment,economic environment, social and natural environment, and technical environment;Then a brief introduction is given, which is about the development history, the fourmain fields and a interdisciplinary business of the company; From chapter four tochapter six, an analyze focusing on the business strategy of Siemens is given, which isseparated into company level, business level and function level strategies. Companylevel strategy includes the adjustment of the organization structure to promotebusiness integration, adopting vertical integrated strategic to complete industry chain,adopting diversification strategy to expand market for products; analyze on businesslevel strategy is expanded into two aspects, differentiation strategy and centralizationstrategy; function level strategy includes production strategy, human resource strategy,energy saving product sales strategy and corporate image strategy. At the end of paper,reference methods are proposed for national electrical enterprises. |
