The Study Of Customer Relationship Management For Shenzhen Institute Of Telecommunications

Abstract:Initially,all our testing organizations were established andadministrated by the state, all tests performed by the national testing agencies.With the deepening of the market economy, testing market gradually opening up to private and international capital, the government continued to narrow the scope of mandatory testing, the development of our national testing organizations facing profound changes in the environment.As a scientific research and testing organizations subordinate to the Ministry of Industry and Information Technology, Shenzhen Institute of Telecommunications mainly to carry out communications product testing and communications metering and other services for the southern region. The same asother national testing agencies, National mandatory testing business in Shenzhen Institute of Telecommunications plays an important proportion of all business. The past two years, a clear downward trend in the volume and proceeds of business exposes its traditional management philosophy and management problems.Face increasingly fierce competition in the testing industry, Shenzhen Institute of Telecommunications only toestablish a customer-centric management philosophy, and strive to provide customers with more quality products and services, thereby improve customer satisfaction and loyalty, and ultimately win the market.This paper first studied for industry characteristics, policy environment and industry trends of Shenzhen Institute of Telecommunications, and then systematically reviewed and summarized customer relationship management theories and implications, analyzed necessity and significance by implementing customer relationship management in Shenzhen Institute of Telecommunications. Then, combed its business development and client relationship management status, and analysed of the current customer relationship management problems and causes of the problem. Finally, proposed the application of customer relationship management solution development issues of Shenzhen Institute of Telecommunications, and summarized the effective implementation of the program by the safeguards needed...