Based On BPR D Of Company Customer Relationship Improvement Research

China's entry into WTO,the Chinese government commitment from 2005 December 11,is completely open to the tests in China market,this means that foreign inspection institutions can enter China and established within Chinese territory shall be independent subsidiary,carry out inspection business,which makes the domestic testing industry the increasingly fierce competition.At present,state-owned detection institutions,foreign inspection agencies and private test organization form domestic testing institutions of the three main body.State-owned detection institutions at all levels of the government is the main quality and technology supervision department subordinate or relevant institutions,relatively stable business,such as the measurement of the provinces and cities research institute;Foreign inspection agencies quantity is small,but very strong comprehensive strength;Private testing institutions strength relatively weak,are facing great pressure of competition.This paper mainly selection private testing institutions as the research object.The customer is the enterprise one of the most important resource,the third party testing institutions also has intensified competition between states,so to be able to reflect the precious to customers.In the short term to improve the service to the customer ability is enterprise of improving the competition ability of another way.Customer relationship management of the enterprise of their development and the market exploration,play an important role.For private properties of a third party testing institutions-D company in its management theory and the management methods is relatively backward,therefore,to the company application more customer relationship management is very important.Through the implementation of the company for D customer relations management strategy can get and keep more loyal customers;At the same time based on customer relationship management of customer loyalty strategy,can enhance the core competitiveness of the enterprise,so as to realize the profit maximization and business interests,continuous development goals.This paper firstly introduces the research background,the purpose of the research,the research content and structure,then introduces the CRM advanced management concept and the core theory and important thought.Through to the D the management of the company and customer management are analyzed,and the knowledge to improve customer relationship management level of necessity.Customer value is the foundation of the subdivision CRM core theory,D company established CRM solutions,the most need to solve is how to correctly evaluate the customer value,and according to the customer value to customer segmentation.This paper advanced idea and method of CRM and in the light of the actual situation of the company D,establish and implement for D a client relationship management solutions,to improve D company core competitiveness,and achieve the effective use of enterprise resources to achieve the maximum profit.