Research On The Sustainable Development Of Kiwifruit Industry And Countermeasures In Sichuan Province

The kiwifruit has developed one of the most characteristic fruit industry in Sichuan Province in nearly30years.The planting area and output are ranked second, has an important position in China’s kiwifruit industry. In order to further promote the healthy and sustainable development of kiwifruit industry, further enlarge and strengthen the kiwifruit industry, further promote the farmers’ income, the article makes a deep analysis of the kiwifruit industry on the basis of industrial economics,comparative advantage and competitiveness of agriculture theory, using the economics and management science. The author offered a certain number of strategic measures and suggestions for the sustainable development of the industry. The main research contents of the article include:一、The author has analysed the current situation of China’s kiwifruit industry and the world kiwifruit industry from the kiwi cultivation history, planting area, yield, standardized cultivation level, product structure, imports and exports, consumption status and other aspects.The analysis provides a reference for kiwifruit industry in Sichuan province.二、According to the theory of industrial competitiveness model, The author has analysed the current development of the kiwifruit industry in Sichuan province from a variety of resources, planting area, yield, imports and exports, standardized cultivation, commercial processing and processing, brand marketing etc.三、 Based on the analysis of Sichuan kiwifruit industry, using the SWOT analysis method,we take a conclusion of kiwifruit industry.in Sichuan.The advantages includes natural resource endowment advantage,with independent intellectual property rights of the varieties,industry,base advantage, Mechanism model advantage and brand advantage;The restriction factors include the lack of multi variety breeding ability, standardized production and high input costs, cultivation technique of kiwifruit standard requirements;The opportunities include strong domestic and international market demand; The external threat faced include kiwifruit exports face technical barriers to trade,ulcer disease and pest threats and competitive threat to other domestic production region.四、We analyzed the five problems in Sichuan kiwifruit industry,include lack of scientific and rational planning, product structure is not reasonable, standardized cultivation level is low, commercial processing and processing facilities, lack of brand marketing capabilities.五、According to the analysis of the advantages and disadvantages of Sichuan kiwifruit industry, we consider that the Sichuan kiwifruit industry development should take the growth strategy (SO) and diversification strategy (ST). And put forward7suggestions to the sustainable development strategy of Sichuan kiwifruit industry, include scientific planning, focus on creating superior industry belt; increase investment, strengthen the technical support science and technology to the industry; continuous promotion of new varieties, optimize breed structure;increase the promotion and application of standard cultivation techniques; increase the introduction and Cultivation of the leading enterprises;building strong brand,and constantly open up the international market;give full play to the role of government, improve the policy support system.The results of this study will provide theoretical basis and intellectual support to the Sichuan Province kiwi fruit producing areas at all levels of government to formulate industrial policy,provides the reference for the sustainable development of kiwifruit industry in Sichuan, and has certain practical significance.