Research On Current Situation And Countermeasure Of Kiwifruit Industry In Ya'an City

Kiwifruit is an important agricultural economic product in Ya'an,Ya'an agricultural development is an important component,market advantage is obvious,experience in planting.With the continuous opening of agricultural products market,competition among all kinds of fruits is becoming more and more fierce,a large number of new kiwifruit bases have been established all over the country,competition from other fruits has further reduced the market space of kiwifruit,because kiwifruit has certain market advantages and its development prospects are generally promising,this paper mainly discussed the advantages,disadvantages,opportunities and competition of kiwifruit industry,explored the market space and development prospect of Ya'an kiwifruit industry,researched on the direction and policy of industrial development,strove for the sustainable and healthy development of industry,obtained considerable economic benefits,put forward new ideas and opinions on the development of industry,it has a certain guiding role.This paper referred to a large number of Ya'an kiwifruit development history and experience,kiwifruit and other agricultural industry development experience in other areas,investigation on kiwifruit planting status in different areas,quantitative analysis of industry through specific data,cultivation,optimization and improvement of kiwifruit varieties,kiwifruit planting,picking and processing,snacks processing technology for fresh-keeping,storage,drinks and preserved fruits,a comprehensive analysis and study on Ya'an kiwifruit industry in terms of market sales and economic benefits,discuss the shortcomings and problems of kiwifruit industry in Ya'an,breaking through the bottleneck of development space,so we can get some suggestions about development strategy and future planning.The main innovations of this paper were as follows: scientific and rigorous methods of field investigation and data acquisition,full and true information in Ya'an.Combining climate,geographical environment,planting history,cultivation experience and market demand in Ya'an area,suggestions on the construction of industrialization and standardization were put forward,new guiding ideas for close cooperation with meteorological departments,scientific research departments and the government were put forward,guarantee Ya'an kiwifruit market development advantage,and brought the possibility to further expand the market,found out the problems in the planting procedure of kiwifruit in Ya'an.The technology of kiwifruit cultivar cultivation lagged behind,the main varieties were late-maturing kiwifruit,lack of early-maturing kiwifruit industry to shorten the listing cycle,and brought hidden danger to abuse of ripening chemicals.It was suggested to strengthen the construction of industrial standardization,strengthened supervision,actively explored scientific and technological innovation on the basis of improving the control mechanism,strived to seek funds and policy support,and expanded the target from Ya 'an to the national and even the world market,established the brand benefits of Ya 'an kiwi fruit,and promoted the development of agriculture.Used SWOT analysis method and relied on expert evaluation,it was concluded that the future development trend of Ya'an kiwifruit industry can be stable and has a large space,determined the rationality,correctness and predictability of developing kiwifruit industry in Ya'an.