Dujiangyan City, Rural Recovery Reconstruction Of The Kiwifruit Industry Development Research

Kiwifruit industry, which developed fast in recent years, is one of the specialty industries in Dujiangyan,which has been the main production and export base of kiwifruit in china. In 2008, affected by 5·12; added the financial crisis, kiwifruit exports plummeted. The kiwifruit industry faced some rare opportunities after the earthquake, for example, firstly, Dujiangyan is related to shanghai,which developed quickly in china, opened the Dujiangyan-Shanghai green channel, also conducive to market development for Dujiangyan's kiwifruit; secondly the government policies concessions, which also provides an unprecedented opportunity for the Dujiangyan kiwifruit's development. Meanwhile, To be accompanied by development Dujiangyan's kiwifruit industry also facing some problems, for example, though kiwifruit reached a certain size, the comprehensive comparative advantage is not obvious; there are more retail farmers,which leads to extensive production and management; the distance between kiwifruit industry development planning and implementation also existed, kiwifruit industry and rural tourism are lack of interaction. This article focus on how the Dujiangyan kiwifruit industry look for opportunities after earthquake, which will give important practical significance on industrial development studying.In this paper, Through theories such as Break Pane Law, Institution Change Theory, Symbiosis Theory and Specialty Industry Fostering Theory, the author use corporate interviews, household survey results, statistical analysis which are based on field research sampling methods to ensure data accuracy and reasonableness, we analysis the status of Dujiangyan kiwifruit industry, comparative advantages and problems, to find out the kiwifruit industry is facing the problems,firstly, government intervention restricted the enthusiasm of farmers; secondly.farmers lack of team spirit, the power of kiwi fruit cultivation and management technologies spread not enough; thirdly, part of the township plan are away from the reality, the concrete implementation of planning constraints; last but not the least,poor infrastructure, which restricted the kiwifruit industry and Interactive development of rural tourism.Based on we theoretically and empirically analysis the state-of-the-art, in an attempt to construct the theory research framework for it. We hope to propose that:firstly, on behalf of peasant's interest, construct a mechanism to combine the interest of government, enterprise and peasant; secondly, guide them and rise their enthusiasm for production; thirdly, according to local resources, readjust production structure and develop Kiwifruit industry; fourthly, draw up a plan for Kiwifruit industry; last but not the least, building new infrastructure, which will benefit for the Kiwifruit industry and tourist industry mutually.