The Strategic Choice In Real Estate Services Provider Under The New Situation

Since the1990s, China’s market economic system has been continuously improved, and the national economy has been booming. With the people’s economic conditions and living standards, continuing to improve, people have high requirements for housing conditions. The rapid rise in the real estate industry, along with in-depth system of property rights, real estate industry, as a pillar industry, intensifies the competition in the market. Due to overheating in the real estate development of the severe economic impact on the people’s livelihood, affecting the healthy development of the market economy., in2010, national New Deal has been issued to avoid the market economy being affected by the overheating of the real estate developments. Currently, the real estate development situation is grim, and how the market economy in the complex real estate projects in the grasp of marketing planning, namely the strategic choice of the real estate service providers under the new situation. This strategic choice for the future development of real estate has far-reaching significance. Nowadays, real estate industry aims to accelerate the marketing planning capacity and promote real estate service providers’the strategic choice under the new situation. The author proposes the strategic choice for the services provider under the new situation, based on the Sichuan JLDC Property Consultants Limited, to study and analyze the strategic issues, and then to provide a theoretical and practical basis for those service providers.During the year of2005to2009, the real estate market of Chengdu developed rapidly, the turnover CAGR of43%. Next5-10years, rapid urbanization will drive continued growth in the real estate market in Chengdu. April of2010, the New Deal made the market has cool, but adequate supply of land for2007-2009will ensure that the market development increase steadily, and the market structure become clear. Based on the strategic analysis of real estate services provider under the new situation, firstly proposes the research background, research object, meaning and research purposes. Secondly, a detailed analysis of JLDC real estate consultancy firm’s external environment, including the macro environmental, competitive industry environment and market environment. Then, the study analyzes the internal environment JLDC estate consultancy, analyzing the firm capabilities and market conditions. Next study the JLDC real estate consultancy firm’s strategic objectives and strategic choice, including the company’s vision and strategic objectives, strategic path matching and selection. Finally, this passage proposed main measures of JLDC real estate consultancy firm’s implementation of the strategy, mainly from the ownership structure, organization, human resource management, corporate culture, brand building and construction capabilities and cultivate...