Search Report On Cosmetics Industry

With the rapid growth of China’s economy, per capita income increased, people’s living standards improve follow step by step, after people put their basic problems to solve, such as clothing, housing, began to slowly pay attention to their image problem, the United States also have their views, began to pay attention to their skin and appearance. Cosmetics industry has developed rapidly along and continue to grow. Through three parts to conduct a comprehensive analysis of the industry, the cosmetics industry and highlights the selected logic.The first part of the analysis of the current situation and the cosmetics industry needs analysis forms, including articles of Chapters Ⅱ and Ⅲ. Situation analysis of longitudinal and transverse section, respectively, from the perspective of the development process of combing the cosmetics industry, the pattern of the product. Requirements analysis is focused on the analysis of the content of the article, because the development of the industry depends on stimulating demand, the basic logic is:With the adjustment of economic development, urbanization, and economic structure to promote the per capita income continues to increase, becoming more rational allocation, resulting in upgrade consumer spending, as a consumer of cosmetics, the rapid development in this upgrade. In order to provide an empirical basis for the interpretation of the above analysis, this paper analyzes the demand and income reveals high correlation, calculated data, correlation coefficient of0.99. By Demand-overall flexibility analysis and structural analysis obtained income elasticity of income for the industry needs to improve the driving force; then analyzed the industry needs additional features, including the gear effect, environmental impact and male consumption.The second part of the cosmetics industry supply analysis, industry competition pattern analysis and key company analysis components. Including articles in Chapter Ⅳ, Chapters Ⅴ and Ⅵ. This section is to demonstrate the characteristics and advantages of the industry sectors in the supply chain in the industry can promote growth and focus on the company’s growth. Which supply analysis from the concentration of the industry as well as the characteristics of the upstream and downstream, high bargaining power of the argument of the industry. From the overall pattern of barriers to entry into the industry analysis to arrive at a better competition environment, optimistic future prospects conclusion; Finally, the industry turned to a specific company analysis, the object is Jahwa, through the family of strategic analysis, competitive analysis, financial analysis and company analysis to arrive at future trends in the industry and the rapid development of foreign enterprises accounted for the lion’s share of the background, excellent domestic enterprises is how to identify the location so that the rapid growth in the market.The third part is the outlook for future trends in the industry, including articles of Chapter Ⅶ, through the analysis of the first two parts, has been on the development trend of the industry characteristics and industry have a clear grasp of the connection be part of its future trends outlook, mainly through product concentration, the market share of domestic brands, such as the future perspectives unfold. The main purpose is to demonstrate the industry to grow in the long-term business sustainability.Existing studies are not many valuable reports and focus on the analysis of specific company, did not choose to clarify the logic of this industry. This is the breakthrough point of this article.