The Case Inspiration Of Nanchang A Cosmetics Firm Entrepreneurial Failure

Through reading a large amount of data to collect, and entrepreneurship andentrepreneurial failure information such as cosmetics industry, a lot of, havepoineering failure analysis and Enlightenment has a certain guiding value for inEntrepreneurship and business people, understand the research results about theentrepreneurship development and application at home and abroad, providing usefulideas and help the thesis also for selected.Capital market, team, and so is the problems and challenges encountered in theentrepreneurial process, these difficulties and insurmountable lead to be raging like astorm, poineering tide, most entrepreneurs in the initial stage, according to thenational industry and Commerce Bureau2012statistics: the average life expectancyof China start-up company only2years and6months. However, Nanchang Acosmetics firm is a member, difficult to lift the startups short-lived spell, failed tomake their own business in the process of firm from the seedling of robbery, not growinto towering trees but have decided to fall cruel fate and reality.Problems and challenges encountered in the entrepreneurial process, made a lotof Companies in this process, finally ended in failure. The reality of the situation,they all have their characteristics and problems in common, so the Nanchang Acosmetics firm entrepreneurial failure case analysis of its causes and how toenlightenment, in order to recognize the inadequacy and failure itself lies, toenlightenment, to make their own or others in the following work andentrepreneurship process to rational to face the difficulties, take more appropriatesolutions to solve problems, can also clear that entrepreneurship should have whatetc..