The Research Of Information Sharing In Tourism Supply Chain Based On System Dymanics

Abstract:Nowadays,tourism has become a sunrise industry and increasingly developed in the21st century. At the same time, China has officially become a world tourist destination. However, many problems are still existing in Chinese tourism industry,the most typical one is the information asymmetry.The information flows of the supply chains can not be fully and truly shared,which have serious impact on the chain cooperation and mutual trust between various participants.To explore the effective solutions to solve the asymmetry information issue in tourism supply chain,the paper firstly analyzes and summarizes the relevant domestic and foreign literature.It is shown that less relevant information about information collaboration in supply chain of tourism can be found. However, currently, there are no relevant literatures about information sharing for the value of tourism supply. Based on above study,this paper arises the issues of information sharing of tourism supply chain.And analysis of the causes and current status of the information asymmetric of tourism supply chain.Thus, based on participants in the main tourism supply chain, the article illustrates the system dynamics method, to build three subsystem models including tourism service providers subsystem, tourism service broker subsystem and tourism marketing terminal subsystem.Then construct the cause-effect feedback diagram of the overall system and the stock flow diagram of tourism supply chain management system,and establishes the correlation equations based on the relationship between variables to develop further research.This paper takes Jinci Museum as an example to do the research and contains some evaluations in the form of the questionnaire.By setting four scenarios including the general needs of the market,the sudden increase demand of the market,the sags demand of the market and random market, the paper illustrates the simulation of partial variables in the tourism supply chain management system. It is found that tourism supply chain exists some serious problems,such as "bullwhip effect"and slow response.At the meantime, it is shown that real-time information sharing is imperative to tourism supply chain management. By comparing to the simulation results of the related variables before and after information sharing in the market demand information,market supply information and tourist satisfaction information,it can be found that information sharing promotes the stability and harmony of the tourism supply chain,and has the positive impact on the healthy and sustainable development of the tourism industry. Finally, this paper presents standardize the market order and improve the trust mechanism proposals.The innovative ideas in this paper:On the one hand, The paper applies the system dynamics to the study of supply chain information sharing,and establishes a model of tourism supply chain management system.On the other hand, The paper has developed the research of supply chain information sharing into the tourism industry,and concluded the value effect of sharing information for the tourism supply chain.