Research On Optimization Of Shanxi Jiyuan Group Diversifed Development Strategy

Abstract:Shanxi Jiyuan Group is a construction company based in the rapid rise of nearly a decade of large construction companies within the Group in Shanxi Province, is currently involved in a number of areas of industrial real estate, construction, petroleum, shipping, building materials trade, property management, etc.. However, Shanxi Economic far behind the rapid expansion of the Group’s scale and did not get a good expected return on the contrary, due to the formation of a diversified irrational distribution of resources, resulting in a difficult operating core business.In this paper, Shanxi Jiyuan Group for the study, evaluation and optimization of the diversification strategy as the main research content, based on the strategic management theory, diversification theory and core competitiveness theory, PEST, five forces model, EFE, IFE matrix, and SWOT and other analytical methods as a tool to expand the analysis of its diversification strategy. The main contents include:①Shanxi Group profile and diversify the economy away the development process;②Shanxi Jiyuan Group’s external environment, its resources and capability analysis, typical problems with the process of diversification clear reason exists;③using EFE, IFE and SWOT matrix, analyzing the direction of corporate diversification strategy optimization, select diversification strategy optimization based on QSPM evaluation matrix, and proposed as the leading real estate industry, related diversification moderate development, establish a diversified holding company of a diversified group of Shanxi economic far optimization program focus;④clear focus Shanxi Jiyuan Group diversification strategy optimization and propose specific safeguards.Papers difficulties and possible innovations:①According diversification theory, EFE, IFE matrix and other strategic analysis tools to evaluate the internal and external environment, data acquisition and processing workload; diversification strategy proposed optimization program;②implementation of the strategy and the corresponding security measures, not only for the development of diversified businesses provide a useful reference, but also for diversification strategy theory in the construction industry to use a certain application exemplary.Paper systematically analyzes the internal and external environment of Shanxi Group to diversify the economy away, and pointed out the typical problems of a clear direction to optimize diversification strategy, plan and implement security measures, sustainable development and diversification of the company’s development of the theory in the construction promotion of industry applications provide a reference.