Research On The Diversification Strategy Optimization Of ZZ Metro Group Co.,Ltd

Since the beginning of the 21 st century,with the rapid development of China’s economy,people’s demand for travel has increased,and higher requirements have been put forward for the quality and efficiency of domestic transportation operation,which has led to the construction of domestic urban transportation infrastructure.After years of development,the coverage of urban rail transit infrastructure in China has gradually increased and began to develop in depth.The construction of urban rail transit network often depends on government planning,investment and construction,which has a large financial burden on each city.In addition,due to the dependence on government management and operation,rail transit enterprises are difficult to fully release their vitality,unable to adapt to the operation of market economy,and enterprises are difficult to bear their own profits and losses,thus increasing the burden on the government.In response to this phenomenon,this study selects ZZ Metro Group as the research object,introduces the overview and diversified business status of ZZ Metro Group in detail,analyzes the macro environment such as the political environment,economic environment,social environment,and technical environment of ZZ Metro Group through PEST analysis method,analyzes the competitive environment faced by ZZ Metro Group through Porter’s Five Forces Model,and analyzes the advantages and disadvantages faced by ZZ Metro Group using SWOT analysis model External opportunities and threats,and a comprehensive analysis of the company’s internal resource capabilities.On this basis,summarize and analyze the problems of unscientific layout planning,insufficient resource utilization and development,insignificant development progress,and insufficient diversification in business development areas in its current diversification strategy,and propose targeted strategic optimization plans.At the same time,propose that the subway operation business should be expanded Develop corporate investment and financing business,develop subway+property business model,develop design consulting business,expand online business fields,promote cultural and creative business innovation,and provide supporting organizational structure,financing capabilities,human resources,cultural construction,risk management,and other safeguards to ensure the optimization and smooth implementation of ZZ Metro Group’s diversification strategy.