Research On Experience Design Of The Theme Park Project

The theme park which has a conception of tourism form has grown stronger all over the world since the modern, and becomes the new lifestyle leading globalization. But the traditional theme park is a lack of studying the visitors experience requirements, which will position miss strategy in the park; not meet the visitors'mental needs; reduce the quality of recreation and entertainment. And with the advent of the experience economy, the people go after experience demand rather than the pursuit of material.So this article tries to apply the experience design's theory to the theme park's design, breakdowns the theme park's experience design, tries to give some suggestions and reference to the project design of theme park.This article defines the theme park, experience design and experience at first, then overviews the theme park and the development and research of experience design. Through cognizing the experience project of the theme park, we will understand team type, characteristics, and other properties of the experience project of theme park. Through analyzing the examples, we get the basic policy of experience design of the theme park. Finally, by applying relevant theory and practice, this article does the research on experience design of Happy Valley in ChengDu.by the experience design of the theme park project, this research analyzes experience design related basic theory in the specific application in theme park, brings the new perspective to our theme park's planning and design, meets tourists in the experience economy emotional need, sensory needs, individual requirements and self-to-value requirement.