Research On The Problems And Countermeasures Of Apple Industrialization Development In Xingtai City Under The Background Of Rural Revitalization

As an important part of garden fruit economy in Xingtai city,apple industrialization in Xingtai City plays a pivotal role in promoting local economic development,and serves as the main economic means to improve farmers’ income in the region.This thesis takes the current situation of apple industrialization development in Xingtai City as the research object.Through the research of apple planting,storage,processing,sales and the production and living conditions of fruit farmers in the main apple producing areas of Xingtai City,the existing problems and the causes of the problems are summarized by literature research,questionnaire survey and field investigation.Based on the successful experience of apple industrialization in Yantai City and Yuncheng City,which are located at the same latitude and have similar geographical environment,reasonable suggestions are put forward to promote the development of apple industrialization in Xingtai City.The main conclusions are as follows:First,the topography and climatic conditions of the main apple producing area of Xingtai City are suitable for apple planting.Meanwhile,the apple planting scale,output and output value of the main apple producing area are increasing year by year.In particular,the radiation effect of Neiqiu District,driven by the leading apple enterprises,has been prominent,driving the economic development of the surrounding counties.Secondly,there are still many problems in apple industrialization development in Xingtai City,which are mainly reflected in apple planting,storage,processing and sales.Thirdly,combining the successful experience of apple industrialization development in Yantai City and Yuncheng City and the actual situation of Xingtai City,the following suggestions are put forward: firstly,increase the capital investment in planting,standardize the construction of orchard and realize the development of smart agriculture;Secondly,the storage aspect should increase the number of cold storage and standardize the storage way of fruit farmers;In addition,in terms of processing,leading enterprises should be attracted to Xindu District,Neiqiu District and other areas with high apple production to establish processing plants,increase the varieties of apple processing and play the leading role of leading enterprises;Finally,in terms of sales,we should focus on building the Apple brand,strengthen the publicity of the Apple brand,expand online and offline sales methods,and improve the infrastructure of the main apple producing areas to attract tourists to travel,so as to drive the growth of Apple sales.