Research On The Application Of Chinese Traditional Culture In The Modern Private Enterprise

The Chinese traditional culture, which is the heritage of thousands of years of Chinese society, was negatively attacked, criticized and even abandoned in the past more than one hundred years. This was described as "a hundred years of culturally breaking period", and also "the public morality is not as graceful as it used to be" meanwhile the west culture communicated to China.However, over the past ten years, as a series of "traditional Chinese culture forum" surging, the Chinese traditional culture tends to be revitalized. Many people begin to learn and promote it. And even more, there are also a large number of private enterprises "transplanted" the traditional culture into their modern enterprise management theories. This "culturally back to the ancients" phenomenon is really worth studying. In order to reveal the know-how, influence and the result obtained of the combination of ideological content of Chinese traditional culture being applied to modern private enterprise management, this paper studies from two aspects, which is study on theoretical Chinese culture document, and also on the practice of several typical enterprise, to summarize the evolution of the Chinese traditional culture history, its characteristics of main ideas, and how the leaders of the "culture revitalization" to combine traditional ideas with modern business administration, so as to reveal the procedures, methods and the results of the application of surveyed enterprises. Caring people, as one idea wonder of the Chinese traditional culture, can truly be applied in the modern enterprise management, and also plays an positive role in the labor management relationships. Meanwhile, the morality and trust ideas in the Chinese traditional culture is also in line with the modern western enterprise business administration ethics:paying attention to reputation, morality and spirit of the contract. The "cultural marketing" of these enterprises also helps them achieved good sales performance. However, as the author mentioned, when absorbing the fine elements of traditional culture, we should also pay attention to the negative impact of the Chinese traditional culture:less of rationalism, pressure on personality and creativity, and being reminded that the western scientific rationality spirit should be a necessarily positive supplement to the Chinese culture, where there’s regret and disadvantages.