Analysis Of The Hedonic Factors On The Rental Pirce Of Grade A Office Building In Shenzhen

Office is the main place of operation about Company，and is an important part ofthe assets to Enterprises and individuals。Meanwhile it is an important carrier for thecity functions. Shenzhen is one of the most super-city as a domestic modernizationand urbanization. It is very representative development history and the level of itscommercialization office in our country。Over the past decade, On the one hand，With the rapid development of urban construction Shenzhen，Each city group centerhave been developing on a large scale. On the other hand, With significantly enhancethe economic development of Shenzhen，stimulating demand for office space forenterprises, thus it is resulting in a large increase in the supply of office space. Notonly rent office for as operating costs have been concerned, but also been valued as acorporate assets. By studying the Grade A office rents have significant economicindicators, particularly for affected districts of Shenzhen Hedonic price factors ofGrade A office rents, and found some of the main factors affecting changes in rents。For office development and management, and the Shenzhen Municipal serviceseconomic development，it is important and headquarters.Firstly, by Researching about grading standards for Grade A offices, I canbasically decided on the standard of Grade A offices in Shenzhen, Also identified andselected case studies and data scoping. Meanwhile through literature study, I tease outthe impact of office rents hedonic variables58. Combining with the characteristics ofGrade A office I sort out the hedonic variable74. Through analysis, I finalize theGrade A office rents may be used to study the hedonic of the variables in Shenzhen23.Among them, the nature of the land use right, the history of uncompleted flats,developers with experience and brand, building facade colors, landscape, foyer, floorheight, with or without air garden,city complex size and type, These hedonic variableis the first research on domestic. To except Yantian District， I selecte average rent of177Grade A office In another five areas about Shenzhen as the research object. To useHEDONIC model, and regression analysis, we found a better explanatory linearregression model. Measureing HEDONIC rents of Grade A office to Shenzhen, andanalying the impact and extent of characteristics variables,I has been the hedonicmodel of Grade A office rental on Shenzhen. A total of11demographic factors have asignificant impact on office rentals。About the first study which the variables indomestic，developers with experience and brand，and foyer height been proven to have a positive impact. But use rights of Industrial land and the history ofuncompleted flats been proven to have a impositive impact. After further I analysis offactors affecting regional differences。Of Grade A office rents in different cities indifferent regions of the microscopic study of factors，This research provide somereference, At the same time has a certain significance and reference value.