Research On Development Strategy Of Neijiang Tobacco Monopoly Bureau

As China’s economic development in recent years especially since the Eighteenth National Congress of the Communist Party of China convened, restructuring economy and social industrial reform have become the main theme for developing China’s economics, which has brought new changes and opportunities to Chinese tobacco industry. Getting rid of the fixed ideas to change and continuing to innovate is the only way for China Tobacco Men to promote the stating, fast and smooth development of China Tobacco. The world’s tobacco control movement, the promotion of anti-monopoly law, the current economic downturn throughout the world and increasing tax to tobacco industry bring extra difficulty to tobacco industrial development, but at the same time create new chances and economic growth points.The research object of this paper is the development strategy of Neijiang Tobacco. The paper firstly analyzes the current situation of China’s tobacco industry and confirms the research ideas and methods, and then presents bottlenecks of the rapid and sound development of Neijiang Tobacco and corresponding solutions to problems.This paper consists of five parts:the first part describes research purposes, research significance, research methods of this paper; the second part presents strategic management theories and analysis tools; the third part states the advantages and disadvantages, opportunities and challenges of Neijiang Tobacco after analyzing both internal and external environment; the forth part puts forwards development strategy of Neijiang Tobacco, and the last part discusses safeguards for Neijiang Tobacco development strategy.