Study On The Atmosphere Of Red Tourism Scenic Spots Base On Tourist Perceived Value

In recent years, the red tourism development has been booming, Especially as the"Chinese dream" and "beautiful China" propaganda education and in-depthdevelopment of the mass line education practice, effective development andutilization of red tourism resources, a large number of red tourism scenic spots hasbeen developed vigorously, many classic red tourism scenic spots become the massline lively education practice classroom. Red tourism has become a hot spot topic.The atmosphere management of red tourism scenic area has drawn more publicattention, but now our country’s atmosphere management in red tourism scenic spotsexist many problems, seriously affect the sustainable development of red tourismscenic spots. Therefore, the study of the atmosphere management of red tourismscenic area, build the evaluation index system is particularly important.This paper can be divided into five chapters: the first chapter is introduction. Thesecond chapter tells us something about the theoretical basis which can be dividedinto two parts. The first part mainly to define tourists perceived value and tourismatmosphere and to clarify the relationship between the two; The second partintroduces the related theory to this study, phenomenology of perception, gestaltpsychology and landscape semiotics theory, etc. The third chapter is the researchdesign. Through pre-existing research status summary, combining with the analysismeans such as observation and interviews, from the perspective of tourists perceivedvalue, the available information, build a research model of red tourism scenic spotatmosphere, the atmosphere is divided into basic atmosphere, core atmosphere andinteractive atmosphere, on the basis of it to design problems and propose hypothesis.The fourth chapter is to take Shaoshan as an example for empirical study. Based onthe research hypothesis, design the questionnaire and arrange them in order to obtainsample data, using SPSS software to carry on the analysis, validate assumptions, fixedred tourism scenic spot atmosphere research model. The fifth chapter is theconclusion and prospect. According to the empirical study conclusion, explain whydeviation exist, and detailed design and control, from these three angles provides thecorresponding countermeasures and Suggestions for the atmosphere of red tourismscenic area management, This paper argues that should by perfecting theinfrastructure, reasonable planning and functional zoning to manage basic atmosphere,by saving the red culture, build the place spirit to manage core atmosphere, and byincreasing the tourists interactive experience, to coordinate the overall atmosphere toreasonable management interactive atmosphere.