Development Strategy Research For Shanxi Branch Of China Telecom In The Mobile Internet Era

Abstract:China Telecom Shanxi branch was established in October2002, is a province company, which was set up by China Telecom group in Shanxi province administrative regions. In October2008, China Telecom Shanxi Branch officially undertake operating Shanxi Unicom CDMA mobile business, and then launched a "Tianyi"3G brand, which entered the era of all business management.The three major domestic telecom operators, China Mobile, China Unicom China Telecom Chinese obtained the3G licences, actively promote the3G mobile network upgrade process, fast response operators acceleration of the mobile Internet era. With the rapid development of mobile Internet, how in the new era, to adapt to the establishment of development strategy of telecom market, become a pressing matter of the moment at the present stage of all operators, only to establish a set of effective development strategy, to remain invincible in the mobile Internet tide.Based on the theory of strategy management and competitive strategy theory as the guide, from the analysis of China Telecom development status of Shanxi branch company, the main use of SWOT analysis and th e Potter Five forces model analysis. Through the SWOT analysis of the strengths,weaknesses, opportunities and threats existing China Telecom Shanxi branch development, scale and the degree of competition in the industry is through the Potter five competitive forces model developed China Telecom Shanxi branch. On this basis, formulate the development strategy, put forward the development strategy for the implementation of security measures, which has a certain guiding significance for China Telecom Shanxi subsidiary company’s future long-term development.