Study On Development Strategy Of A Bank Beijing Branch

Withthe paceoffinancial reform in Chinacontinues to advance, thefinancial industry isthe market gradually, and thebanking industry as aleading financial industry in our country at the present stage, will lose theprotection policy, in the fierce market competition. The upcoming opening of themarket, will have a profound impact on the banking industry, the existing scaleof business structure, income levels and future development. Find a niche for itself inthe new market environment, as well as development strategy planning for the futureof the enterprise, is the bank managers need to explore and solve problems.This thesis is based on the background of the financial industry, the A bankBeijing branch as the research object, on the basis of consulting the enterprisemanagement theory and development strategy theory, using the PEST analysis method,carries on the investigation of the A bank Beijing branch of the political and legalenvironment, economic environment, social environment, technology environment,and using Potter’s five forces model of banking industry competition analysis, at thesame time through a material, the Beijing branch of A bank organizational structure,business types, scale of operation and financial condition, compared with the banksoperating conditions. After the successful experiences from home and abroad and therelated theory, using the SWOT analysis, threat and internal summary of A bankBeijing branch external opportunities, advantages, disadvantages, market positioningin order to provide the A bank Beijing branch and the future development of strategicplanning. On this basis, according to the strategic target of A bank Beijing branch andthe present existence question, proposed the improvement suggestion.The establishment of market positioning and planning of the developmentstrategy, is the A bank Beijing branch in the fierce market competition based on thepremise and the enterprise long-term development guidelines, through the research ofthis paper, hope to help A bank Beijing branch of the future sustainable development.