The Research On The Development Strategy Of Qinhuangdao Xinglong Real Estate Brokerage Co.,Ltd

With the process of China’s reform and opening up, the era of the planned economyof the urban housing system replaced the socialist market mechanism.With thedevelopment of socialist market economy, the end of monetary housing distributionsystem implementation and welfare housing system, The real estate industry has graduallybecome the foundation of the national economy and advance oriented industry, havehitherto unknown development. At this time, the Chinese real estate intermediary advisoryservices for the development of the real estate industry, development and real estatemarket synchronization, gradually they are indispensable in the whole real estateindustry’s position, has obtained the fast development. But compared with the sameindustry in Europe and some Asian countries and regions, China’s real estate intermediaryindustry starts relatively late, industry rules and the characteristics of the industry isconstantly sum up to explore the process of its development, China’s real estateintermediary industry with its own characteristics, and give full play to provide conditions.At the same time, have mature experience of many developed countries and regions forreference, these conditions laid the foundation of different extent for the rapiddevelopment of China’s real estate intermediary industry.In this article, through the analysis of domestic and foreign real estate intermediaryindustry in developed countries, summarizes successful experience of other countries forreference, to find the problems and deficiencies of our country’s real estate agent. Instrategic management and marketing of the theoretical basis of relevant theories andresearch methods,by using the PEST model,Potter’s five forces model, SWOT analysismodel to analysis the external environment, internal environment, industry environment ofthe Qinhuangdao xinglong home real estate brokerage Co., Ltd. Summarized the Strengths,Weaknesses, Opportunities and Threats of the Qinhuangdao xinglong home real estatebrokerage Co., Ltd.Seting in a variety of different strategic combination of internal andexternal environment conditions, which is suitable for the Qinhuangdao xinglong homereal estate brokerage Co., Ltd. Through the analysis, formulates the overall developmentstrategy, strategic mission and specific implementation of the strategic stages and steps for the Qinhuangdao xinglong home real estate brokerage Co., Ltd. Using the basis of thetheory of marketing4ps marketing strategy, summarized the combination of marketingstrategies and Safeguard measures, which to ensure the Development strategy of theQinhuangdao xinglong home real estate brokerage Co., Ltd. can be implementing.Finally, the article from five respects of Qinhuangdao xinglong home real estatebrokerage Co., Ltd, which are marketing system construction, human resources systemconstruction, e-commerce platform construction，brand building and finance building, putforward the guarantee measures for the implementation of the development strategy of thecompany.