Entrepreneurial Environment’s Impact On Start-ups Performance

In recent years, the expansion of urbanization leads to the emergence of a large numberof land-lost farmers, coupled with the emergence of migrant workers "crush" farmers appear alarge number of surplus labor, rural living environment has become more complex, thesurvival of rural residents by pressure. In this case, a group of people with entrepreneurialspirit began to use their savings to entrepreneurial activity, expect to improve family livingconditions through entrepreneurship, the government also positively conducive toentrepreneurial external atmosphere, rural areas have begun to emerge the farmerentrepreneurs. Farmers, however, entrepreneurial companies usually takes the form of smallmicro enterprises, while operating flexibility, but encountered difficulties in the process ofdevelopment, affected by the external environment is very big, farmers’ business performanceis not high. This article from the perspective of entrepreneurial environment for farmersstartup performance is analyzed, from a theoretical perspective, can offer new researchperspective and material for entrepreneurship research, enrich and perfect the theory ofentrepreneurship research, improve startup performance connotation and evaluation method;From a practical point of view, can let enterprise recognize the situation itself, targeted putsforward relevant countermeasures to avoid business risk, improve business efficiency, canbring fresh blood to the market, enhance the diversity of the market, the prosperity of marketeconomy, on the other hand, can alleviate employment pressure, adjusting rural economicstructure.This article is divided into six parts, the article first of all, combined with the researchbackground of the business environment, business performance and the related literature ofthe farmers’ entrepreneurship system, comprehensive review summarizes theoretical results athome and abroad and straighten out the research train of thought; Second, introduceentrepreneurship, entrepreneurship, new ventures and entrepreneurship performance concept, resource dependency theory, salman, model and entrepreneurial venture performance of fourtheoretical perspectives to introduction; Third, describe the research areas in shandongprovince farmer entrepreneurship basic; Fourth, according to the research area farmerentrepreneurship characteristics and previous research, set up evaluation index system, buildthe model at the same time, put forward the research hypothesis; Fifth, on the basis of thecollected283farmers business data, using SPSS software and Amos software, analysis ofbusiness environment the influence of different latitude of farmers startup performance,detailed understanding of business environment impact on farmers’ startup performanceprocess; Sixth, according to the corresponding discussions of research conclusion, putforward policy Suggestions, raising farmers’ startup performance for the government toprovide decision-making reference for relevant policies.The study found that: the market environment of new enterprise financial performanceand growth performance has significant influence and the impact is positive; Financingenvironment no significant impact on financial performance, has significant effects on growthperformance; The environmental effects on financial performance and growth performancewere not significant; Cultural environment no significant impact on financial performance,has significant effects on growth performance; Technology environment effects on financialperformance and growth performance were significantly; Infrastructure environment on theinfluence of financial performance and growth performance were significantly. Therefore,entrepreneurs should pay attention to the influence of the entrepreneurship environment,production products for the needs of the market, the active adoption of new technologies;suitable for your business The government should strengthen the support of farmers’entrepreneurship, technology, market, management training.