The Color Design Applied Research Of Cosmetic Advertisements

The handsome profit of cosmetics industry stimulates the great development of thecosmetic advertisements, but the cosmetic advertisements are patchy in terms of quality.Cosmetic advertising picture directly influences the effect of the whole advertisements, andinferior cosmetic advertisements will make the audiences’ impression of the product greatlyreduced, thus affecting sales. As the leading visual factor of the cosmetic advertisements, theimportance of color can be imagined.This article is based on absorbing the domestic and foreign advanced advertising designtheory, and apply the theoretical knowledge of color to the cosmetic advertisements designwork.In combination with the theory and knowledge of communication, psychology,marketing, advertisement aesthetics, it in-depth systematically study the application of colorelements in cosmetic advertising and the impact on consumers, to explore how to realize thebest cosmetic advertising color design, then makes every effort to build a set of cosmeticsadvertising color design theory system.The research methods of this paper include: literature method, survey method, induction,reasoning method, deduction and summarization method, case and synthesis method.The paper finally concludes cosmetic advertisements color design theory system whichis made up of cosmetic color system, the application of cosmetic advertisements’ colorscheme. The application scheme of cosmetic advertisements is combination of marketingstrategy and design method, and the designers should take the concrete contents of cosmeticsadvertising color system as reference and basis in the specific cosmetic advertising colordesign.