Study On Regional Brand Construction Of Selenium Enriched Industrial Cluster In Ankang

Industrial development is the foundation of regional economic and social improvement,especially in underdeveloped areas through the development of leading industries, which is aneffective way to promote the overall social development in the region. According to thedeveloped region economy development paths and models of success, relying on theadvantage resources to develop professional market characteristic industrial cluster is aspecial economic development in today’s world economic organization form in the industry,which has become a new fulcrum to enhance regional competitiveness. As one says,comparing with the traditional economic, there are large difference between the enterprises.Modern economic development shows many different types of competition, like the industrialcluster competition. And creating a regional brand based on industry cluster is the key toimprove the competitiveness of industrial clusters.Ankang is an underdeveloped area and a restricted development zone, which restricts thedevelopment of the industry by the regional ecological environment and natural geographicalconditions. However, the selenium resources of Ankang have certain advantages in bothinside and outside the province, which has provided the good development environment forAnkang selenium enriched industrial production. At present, the development of seleniumenriched industrial cluster in Ankang has reached a certain scale and infrastructureconstruction. Through selenium industry regional brand, it is an effective way to promote thesustainable development of selenium enriched industry. In this paper, from the cultivation ofregional brand of domestic and foreign industrial cluster in the formation and maintenance ofthe advanced experience in the foundation of literature review, development situationinvestigation is based on the Ankang rich resources, construction and management problemsin the research of regional brand Ankang selenium enriched in industrial cluster. Deepanalysis of Ankang selenium enriched industry regional brand attributes as standard publicgoods, characteristics of Ankang selenium enriched industrial cluster, development status andpotential risk, regional brand diversified governance model and from the main body, enrichedselenium industry regional brand building and maintenance of the operation and managementmode of regional brand’s construction. Therefore, research results would help to construct the market access mechanism of operation management of Ankang selenium enriched industrialcluster brand, to manage coordination mechanism, to build brand operation mechanism andevaluation feedback mechanism. All the mechanisms could be combined into onemulti-dimensional management system. The following conclusions can be drawn: to createregional brand based on industry cluster is the key to improve the competitiveness ofindustrial clusters.(1) Ankang selenium enriched industry regional brand is a product of Ankang seleniumenriched industry cluster development within the region, which is also the consequence ofindustrial agglomeration development. On one hand, selenium enriched industrial cluster,through cluster scale, agglomeration and diffusion effect, promotes the formation anddevelopment of specialized market, the formation of regional marketing advantage, helping tocreate conducive to regional brand. On the other hand, selenium enriched industry regionalbrand construction continuously promotes selenium enriched industrial cluster developmentinto a higher level.(2) During the process of creating Ankang selenium industry regional brand, one mustnot only focus on creating brand but also focus on integrating various forces. Throughregional brand positioning, brand communication, brand marketing, brand extension, andbrand management, the management of regional brand will be strengthened to some extent.(3) Ankang selenium enriched industrial cluster is in the primary stage of its owndevelopment. The construction of regional brand should take following steps to reach a higherlevel, such as government leading, operation mode, industry associations actively involved in.One must coordinate all benefits of several organizations, such as the cluster enterprises, localgovernment and industry associations. Furthermore, one should clear responsibilities of allparties, with coordinated arrangements. Also it is important to deal with the relationshipbetween subject building and development sequence.