Rethinking Of New Interactive Media Installation Perspective From Outdoor Advertising

With the development of science and technology, ways of thinking and behaviorof the people along with the coming of the information age has changed, the outdoormedia attention has entered another new state. In this context,form of outdooradvertising also presented the development trend of diversification, integration trendtowards the technology and art. Interactive installation art is a cross subject withstrong comprehensive art form, it is a new branch of new media art, digital art, in theaudience interaction and forms to the audience a new feeling, in the advertisinginnovation also to have the new enlightenment.And the traditional outdooradvertising audience only passive acceptance, integration of new interactive mediainstallation and outdoor advertising, more attention is paid to the audience experience.New interactive media installation as a new technology, new media under thecondition of the unique transmission way, it will be combined with a variety ofinteractive technology and the Internet, absorb advantages of traditional media, moreeffective dissemination of information. Outdoor interactive advertising, using variousmeans of expression directly engage the audience in the works, to deepen theirunderstanding of the product, the understanding of the brand, enhance the value ofadvertising, new media interactive installations for outdoor advertising into a newblood.New interactive media installation is already in It is often seen. outdooradvertising, consumers, advertising companies and advertisers, stand on our ownpoint of view on this new way of expression has its own understanding,this new formof media also influenced the way of understanding and behavior of the three. Newinteractive media installation and advertising fusion is the development trend nowstand in advertising, outdoor advertising perspective, advertising value and theinfluence of re understanding of interactive new media device, and to explore theadvantages and disadvantages of the new interactive media installation in the outdooradvertising in the process of actual application and adapt to the conditions, thisdirection of the research is to explore the adaptation of the information age. This paper from the outdoor advertising point of view,standing on the advertiserand consumer’s point of view,widely combined with communication, advertising andthe theory and methods of social science and other disciplines,to exploreinterdisciplinary, using the thought of the system and its integration analysis,described the expression of new media used in outdoor advertising and use value, andcombined with the actual case, the process of interactive new media consolidationcase device in outdoor advertising expression, explore it in the practice processlimitations and possibilities, as advertising and the advertisers in the later practicecase of thought, the outdoor advertising value maximization.