Research On Enterprise’s Choice Of Technical Standard Strategy On The Perspective Of Multi-dimensional Evaluation

In the days of economic globalization, technical standards are animportant link of technical innovation chains. It is a key point of the marketinitiative enterprise grasped, which is the commanding heights in the Industrialcompetition. Enterprise well implement technical standard strategies, wouldhelp it to do use positioning and leadership position of the technical standards,so as to make motile reaction to technical standard formation, to strengthenenterprise consciousness of technological standardization, enhance thestandard competition ability of enterprise. For a particular enterprise, in aparticular business situation, technical standard strategic mode selection andspecific technical standard formation mechanism exists some relations ofpromoting and influencing each other. From practice, we can see theenterprise’s difficulty in the implementation of technical standard strategies,often has close correlation with enterprises technical standard strategic choiceevaluation’s undeserved, technical standard strategic choice once lack thesupport of scientific judgment, enterprise technical and economic activitynaturely also lose the reasonable development of premise. From the theoryresearch, technical standard strategic choice evaluation problem still needfurther discussed,from evaluation factors, strategic mode and its correlationform, and evaluation methods selection.Therefore, on the basis of combing literature, this paper’s key problem isenterprise technical standard strategic choice. It puts forward theoreticalanalysis framework of the technical standard strategy and choice, namely fromthe concepts of technical standard and technical standard strategy, based onanalysis of technical standard formation mechanism, researching enterprise technical standard strategic choice model and strategic choice appraisalproblem. This mainly manifested in the extraction process of the basicelements of enterprise technical standard strategic choice multi-dimensionalevaluating structure.From the internal connection of the technical standard formationmechanism problems and technical standard strategic choice problem, thisarticle integrated survey the influence factors of technical standard formationand the technical standard strategic choice the domestic and internationalscholars researched, and generate the evaluation index of breakdown ofenterprise technical standard strategic choice problem, and using the factoranalysis method to make the basic elements dimensions of enterprisetechnical standard strategic choice multi-dimensional evaluating structure,thus defining the differences of choice scope and strategic key problem ofvarious typical enterprises technical standard strategic under the condition ofeach factor, and establishing the choice model of enterprise technologystandard strategy under the perspective of multi-dimensional evaluatingstructure.Meanwhile, in order to furtherly research accuracy of enterprisetechnical standard strategic choice, using the grey correlation analysis asevaluation method, according to the enterprise multi-dimensional evaluatingstructure factor establishing the evaluation index system of technical standardstrategic choice, it researchs strategic choice evaluation of enterprisetechnology standard strategy under the perspective of multi-dimensionalevaluating structure.