Development Strategy Of Harbin Electric Corporation Power Generating Equipment Industry

Manufacturing of generating equipments is one of the mainstay industries,providing important basic equipments for economic development of China. Inrecent years, as the GDP increases with years, there is an escalation in electricpower, and the manufacturing of generating equipments enters a rapid growthperiod. The rapid development in electric power market has brought us rareopportunities to develop. But there are many influence factors, such as policiesof energy saving and pollutant reduction influence and ecological environmentprotection, adjustment of energy construction, and the increasingly fiercecompetition in the market of power generation equipment both at home andabroad, so generating equipments enterprises in our country have to be facedwith many challenges. As one of the main power equipment manufacturing basis,Harbin Electric Corporation Power Generating Equipment Industry is faced greatopportunities and challenges, too. How to locate and develop manufacturing ofgenerating equipments has been an important task, relating to the survival andlong-term development of Harbin Electric Corporation.This thesis researches the actualities and the trend of development of thegenerating equipments manufacturing, analyses and summarizes the developmentactualities in Harbin Electric Corporation Power Generating Equipment Industry,proposes the problems of the low speed of structure adjustment and optimizingand upgrading, and lack of technical reserves on new energy and new industriesthat existing in HEC Group. By analyzing the internal and external environmentof the development of Harbin Electric Corporation, we are clear about theexternal challenges and opportunities, internal strengths and weaknesses. On thisbasis, this paper proposes power generation equipment industry positioning anddevelopment strategies of HEC from three levels, including its overalldevelopment strategy, specific business development strategies and specificsupport strategies. In this study, combining with the requirement of HarbinPower Group’s own strategic development, we proposed the overall developmentstrategy that "returning to the first, one of the world-class". Put forwarddevelopment strategies about nuclear power, hydropower, coal and other six business development. Meanwhile, in order to protect the overall strategy andimplement the specific business development strategy, presented specific supportfor strategy on a technical innovation, resource integration, internationalization,and extending the industrial chain.I hope that this thesis can make a little contribution to the development ofHarbin Electric Corporation and provide suggestions for the development ofother enterprises producing generating equipments.