Study On The Transformation Of Weihai Foreign Trade Clothing Industry Strategy

More than20years, Shandong Province, Weihai City, with superior geographicalenvironment, location advantages, formed to undertake development mode of OEMprocessing trade to Japan and South Korea clothing industry. Because of the relativelycheap labor and relatively abundant land resources and raw material resources,"first come,first served" Weihai has to undertake the Japan traditional manufacturing industry transfer,and quickly establishes forms processing ability, big scale more advantage of industrialagglomeration, has become the city of Shandong textile and clothing industry, and promotethe quality of fast growth of Weihai local social economy and modern city development,has made brilliant achievements in economic development attract people’s attention.However, with the continuous development of Weihai regional economy, especially inthe last ten years, along with the land, raw material costs, industrial human resources costs,transportation costs continue to rise, and the continued appreciation of the RMB, Weihaiforeign trade clothing industry to survive the business environment facing anunprecedented crisis, the traditional processing mode is facing the huge, severe threats andchallenges, upgrade-this for the garment industry in Weihai City, the transformationstrategy be imperative, imminent!Due to the lack of independent research and development products and brandoperation ability, Weihai foreign trade clothing industry plays a role in the underlyingmanufacturing countries such as Japan and South Korea apparel industry division of labortransfer only, obtain meager profits with limited development; so the strategy of Weihailocal enterprise transformation road of development and upgrading enterprise practiceresearch is still not perfect, need to study, explore further and practice. Therefore, the coreissue of this paper is the "strategic transformation," is the way and strategy of strategictransformation.This paper stands in the third party (Weihai small and medium-sized enterprisemanagement consultants) point of view, the foreign trade clothing industry in Weihai City,the characteristics of its development and the actual situation, analysis of Weihai cityforeign trade clothing industry strategic transformation of the background, researchsignificance, the problems of enterprise’s strategic transformation as the inner motive power of enterprise external pressures and opportunities and innovative combination dynamictogether in a collaborative process, put forward the concept of "external pressure andinternal transformation opportunities--power--strategic transition approach" the basicanalytical framework and ideas.This paper combines the theory with enterprise practice, the Weihai foreign tradeclothing enterprises is divided into pure foreign trade processing enterprises, domesticbrands, foreign trade enterprise domestic hybrid of three different types, resources, andsuggested that the Weihai city foreign trade clothing enterprises based on its conditions, arethe implementation of strategic transformation of different strategies, and gradually to thehigh value added products and industrial division core link of upgrading.