Barabara Brand Children's Clothing The Weihai Market Marketing Strategy

Balabala children's clothing being selected "the Chinese name brand", in the scale which from the total sales, the market expands has become the domestic children's clothing market most to have the influence and the market share leading brand. Balabala children's clothing in 2001 entered the Weihai children's clothing market, was equipped with the brand in the Weihai friendship business mansion to specialize in selling. But, it in Weihai children's clothing market development actually barely satisfactory.This research first company has carried on the introduction to Para the Para, carries on the analysis to our country children's clothing market and the Weihai children's clothing market, confirmed the children's clothing profession space and the development potential.Then, in under market marketing theory instruction, carries on the analysis through the market survey way to the Weihai children's clothing market competition condition and the expense community's consumer behavior, brand has carried on the goal customer choice and the market localization for Balabala in view of the Weihai children's clothing market.Next, conducts the research to Balabala in the Weihai children's clothing market marketing strategy, has formulated the traditional marketing strategy. Through carries on the analysis to the flagship shop site influence factor, Balabala brand children's clothing wants in Weihai to inspire the Chinese businessman mansion to establish Balabala brand flagship shop, after waits the market maturely through chooses two level of alliance business (Rongcheng, Wendeng, Rushan) the way to weave the terminal network, to establish the dealer network, starts Para comprehensively the Para brand children's clothing in the Weihai area sale, and proposed the different shop management and the promotion strategy systematically.Finally, proposed the innovative strategy in the formulation tradition marketing strategy foundation. Balabala company develops on the specialized net the shopping platform, completes on the net the shopping commercial city, the Weihai business agent uses own resources superiority, carries on the terminal management, implements the network marketing, develops the broad marketing channel, and has carried on the feasible proof analysis, has formulated the network marketing strategy.