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Research On T Clothing Firm Of The Enterprises Strategy Transformation

Posted on:2012-01-04Degree:MasterType:Thesis
Country:ChinaCandidate:Q DuFull Text:PDF
GTID:2249330371996021Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Apparel industry with production and human life, human and social development and economic development of standards, is an important part of the economy.This article mainly for garments business operations, operational environment, e-business and e-commerce in clothing industry and application of electronic commerce in the clothing industry profitable use of modes of the comprehensive analysis of e-commerce applications; at home and abroad, the clothing industry of electronic commerce in practical applications, especially on the clothing industry enterprise e-commerce applications success and failure of the analysis, research.;Priority to eliminating clothing company, for example, for its status and problems of the strategic management, through a description of the relevant enterprises, transformation theory strategy t clothing firm to the importance and necessity, swot analysis methods used in clothing industry change in the eliminating strategic superiority and inferiority, opportunities, threats and comprehensive analysis, so, pitchers and wo wt analysis and strategies, and so, pitchers and wo, wt combination and a detailed analysis in screening and analysis to determine the real state t should take a change in strategy development, and with specific strategy to carry out means a clothing firm to eliminating e-commerce applications. the feasibility and necessity. Article of clothing firm to the t the strategic resource allocation, positioning, business products, capital operation, personnel allocation strategy and technology application, marketing promotion as put forward views and strategy.The article have been operating mode, to the apparel and eliminating all the processing of china, the company business model, to change the existing brand management, will be learning and help.
Keywords/Search Tags:garment enterprises, strategic mariagement, transition, SWOT analysis, electronic commerce
PDF Full Text Request
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